About me

I am a highly motivated, results-oriented Sales & Marketing Professional. Proficient in leveraging various marketing channels and technologies to maximizing brand exposure to deliver outstanding results through effective product positioning, advertising and promotional programs.

Experience

Commercial Real Estate Broker / Self-Employed / 2025-Present

• Spearhead marketing efforts to identified and promote properties as a Buyer, Leasing and Sales Agent.

• Identified clients via trade events, publications, cold calling, signs and by canvassing.

• Designed, developed, and maintained our website, lnvestinTheBronx.com.

• Established online presence through prominent websites and social media specifically targeted to B2B.

Commercial Real Estate Broker / Self-Employed / 2004 - 2023

• Real Estate Broker with: El Casco Urbano Realty / http://ElCascoUrbanoRealty.com

RAUL LOPEZ-AUDIFFRED
Humacao, PR 00791 / Ph.: 787.587.9988 / E. Mail: raul@raulaudiffred.com

Rincon Musical Inc. / Marketing Director / New York, NY / 1999 - 2003

• Transformed the company from a distribution operation with 3 outlets into a thriving 12 store chain multiplying profits in 3 years which allow me to create my Marketing / Special Promotions Director position.

• Supervised 5 full time employees and coordinated Rincón Musical presence in in festivals, concerts, release parties and special promotions inside the stores with team of 10 Rincón Musical Girls in order to maintain the brand competitiveness.

• Lower expenditures in wide printing, signage, banners, flyers, calendars designing, a magazine, cd covers, marketing displays for festivals booths and artist promotional kits by creating a media department.

• I oversaw entire process of opening new retail stores. From the designing and digitizing the retail floor plans, to the fixture’s procurement, signage, the displaying and merchandising of our products and up to the production of a successful grand opening show.

EDUCATION:

Universidad Del Turabo / Caguas, PR / 1982 - 1986

• Major in Marketing

Pablo Casals Music Conservatory / San Juan, PR / 1977 - 1979

• Double Bass

Wharton School of Business, University of Pennsylvania

• ICSC University of Shopping Centers, March 2013


New York RE Institute

• 1031 Tax Exchanges, Sept. 2012

• Commercial Real Estate Certificate, Sept. 2010

• Appraisal Certificate (135 Hours), January - April 2005

• Fair Housing / Applied Residential Valuation, April 2005


New York University / New York, NY

• Marketing in the Music Industry / Certificate - / Summer 1999

RELATED SKILLS:

• Computer Graphics: Adobe Creative Cloud

• Microsoft Office: Word / Excel / Power Point

• Bilingual: English / Spanish.

• Flair for national / international travel